Education leads to career and salary advancement as 90 per cent of Filipino online respondents believe that education makes better employment opportunities accessible.
The latest Nielsen survey noted 87 per cent of online Filipino respondents believe that education also makes it possible to earn higher income, well above the global average of 72 per cent.
“We saw a strong correlation between Nielsen Consumer Confidence Index scores—which measures perceptions of job prospects, personal finances and spending ability—and perceptions for advancement opportunities,” said Stuart Jamieson, managing director of Nielsen Philippines.
Jamieson pointed out those respondents in countries where consumer confidence scores were at 95 or above showed the highest per cent agreement that better employment and higher income were available because of education attainment.
Respondents in countries where consumer confidence scores were below an index of 70 showed the most pessimism that education would lead to better jobs and salaries.
“The Philippines belong to 78 per cent of respondents who agreed that receiving higher education is important,” Jamieson said. “Although the cost to education can be prohibitive, Filipinos strive to allocate money for education more importantly now that the pace of technological change is creating new opportunities and presenting new challenges for today’s children. Education is seen as a levelling factor that will help them compete for better jobs and better salaries,” he added.
Philippine respondents said they allot 15.4 per cent of their monthly household budget for education expenses, far exceeding the global
average of eight per cent.
The survey noted that many developing countries across Latin America, Asia-Pacific and the Middle East/Africa regions beat the global average for monthly allocation on education expenses while many European respondents said they allotted the least amount to monthly spending on education due largely to subsidized education programs.
Perception on local educational opportunities is high among Filipino respondents with 95 per cent agreeing that opportunities to receive outstanding primary education are abundant in the places where they live, while 93 per cent and 89 per cent showed optimism for secondary level and higher education opportunities.
Philippine respondents join respondents from Indonesia, India and Thailand who also surpassed the global average for all levels of educational programs.
Concerning the perception of consumers on companies which support education initiatives, 77 per cent of Filipino respondents said that are likely to buy products from a company that supports education initiatives, this is more than the global average of 68 per cent and Asia Pacific average of 74 per cent.
“Getting more involved in education initiatives can go beyond monetary contributions. Companies can help promote innovation in the classroom by calling on the expertise of its employees to share knowledge or facilitate access to tools that will aid young people,” recommends Jamieson. “It’s a win-win situation for both corporations and students—employees become more engaged while students benefit from an enhanced learning experience.