Philippine furniture manufacturers are bolstering their efforts to improve production capabilities, develop better designs and aggressively promote their products to regain buyers amid improving business condition.
Joy Cancio, national president of the Chamber of Furniture Industries of the Philippines (CFIP), said importations from crisis-hit major trading partners like the United States and Europe have declined over the last two years.
To encourage foreign buyers to come back, Cancio said industry players should develop new product designs, strengthen their manufacturing facilities and capabilities as well as to ‘go green’.
CFIP is working closely with the Center for International Trade Expositions and Missions (CITEM) and Product Development and Design Center of the Philippines (PDDCP) on implementing various product development programs.
“If products have more sophisticated designs, it is a plus factor. If we cannot compete in terms of price, we try to do better by having a better design,” Cancio pointed out.
CFIP is also expanding their product promotion activities to developing markets like Brazil, Russia, India and China.
“We are trying to see how we can promote our products more and come out with a marketing plan –promoting here and abroad,” she noted.
“What the industry has done is to try to at least maintain our sales by developing the local market so that when the export market again goes strong, the manufacturers are still here,” Cancio added.